Ideas That Activate Change
Thought leadership, playbooks, and webinars that help transformation leaders stay ahead of change.
Upcoming events
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Most change programs fail not from bad strategy, but from fatigue, overload, and one-size-fits-all communication. Strategy Activation Fundamentals gives change and transformation leaders the blueprint to drive adoption through precision, not pressure. In this five-part series based on The Strategy Activation Playbook, Aric Wood shows how to design targeted, personalized change campaigns that turn strategy into action faster, with less friction and more engagement. Learn to activate people, not just plans, and build the muscle for continuous transformation.
(A Five-Part Series)
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Join our New Releases mailing list to stay at the forefront of transformation. You’ll receive occasional updates on new playbooks, webinars, and upcoming events—each designed to help you build change capacity and turn strategy into reality. No noise, no clutter—just clear insight and inspiration for leaders to activate what’s next.
Playbooks: Downloadable PDF Guides
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Learn how to move change management from 'soft stuff' to a strategic investment by measuring the leading indicators (awareness, adoption, agreement) that predict the lagging KPIs executives actually care about.
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The executive playbook for securing transformation funding by proving that strategy activation isn't soft stuff—it's the force multiplier between expensive failure and bankable success
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This playbook is a guide for executives ready to scale transformation with AI, showing how to expand change capacity without expanding headcount. If you’re navigating exponential change with limited resources, this playbook shows exactly where AI creates measurable value within 90 days and how to turn that momentum into a sustained competitive advantage.
Webinars: View Past Presentations
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AI is redefining how Transformation Offices operate — enabling leaders to do more with less. Join Aric Wood, author of The Strategy Activation Playbook, for a one-hour session on using AI to supercharge change execution. Learn how to turn AI into your team’s force multiplier—accelerating insights, scaling personalized communications, and freeing your people to focus on what matters most: leading transformation. Discover practical ways to combine human empathy with machine intelligence to drive faster, smarter, and more sustainable change.
Get the Book
Organizations spend over $160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.
Why? Because we forget the most important factor in successfully executing strategy: People.
Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.
